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Paulina Valenzuela Nilsson (AD)
påskmust front mockup.png

Påskmust

Apotekarnes - Fictive case
Background/Brief

Apotekarnes most popular beverage is julmust, now they want to up the sale of their påskmust

Påskmust förp 1st_edited.png

Launching påskmust with the taste of julmust.

Insight

Påskmust and julmust are the exact same drink, but julmust is still more popular.

påskmust förp 2st.png

Solution

Can
5–pack
10–pack
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